BRIEF: Develop an iconic program that embodies the Ghost lifestyle by leveraging their loud brand presence, bold flavor partnerships, and fully transparent labeling.

SOLUTION: We developed a concept around elevating peoples’ days and senses with a combination of feel-good energy, focused mental clarity, and legendary flavors to help them live their lives with no fear of making bad choices.

ROLE: Concept and Design.

— We Are Alexander

BRIEF: Distill the above the line “Be The Presidente” campaign into a cohesive retail program that ladders back to the overall campaign through several out of home content such as billboards, truck wraps and social assets. Extensions of these programs also include a tour sponsorship for popular reggaeton artist Prince Royce as well as Presidente Chairman and baseball legend, Aaron Rodriguez

SOLUTION: We created a bold and graphic look centered around an ice cold product shot and cheers-ing image that highlight the sociability around the occasion. Torn paper elements and winkled paper effects are reminiscent of “wild postings” in city areas while subtle palm shadows leverage island cues of the brands Dominican roots. Program extensions leverage consumer passion points such as music and baseball.

We Are Alexander also had the opportunity to organize and direct a photoshoot with Presidente Chairman and Baseball Legend, Aaron Rodriguez.

ROLE: Concept & Design of Trade, OOH & Social Assets, Style Guide Design and Photography & Retouching Direction .

— We Are Alexander

BRIEF: Develop a premium and strategic retail program that effectively disrupts and engages consumers’ shopper experience and educates them on product attributes.

SOLUTION: We showcased Teavana’s new look and feel, in-store and online, by utilizing soothing colors, paired with simple ingredients, to present the product in a refreshing and dynamic way. Pairing simple icons with honest messaging educated the consumer and informed them of the brand’s core values. We also created a sweepstakes overlay to help consumers connect with Teavana through a chance to win a trip to Seattle to learn how the tea is sourced and crafted.

ROLE: Concept, Design and Retouching Direction.

— We Are Alexander

BRIEF: Rebrand and redesign InfinitiPRO by Conair hair styling appliances as well as corresponding point of sale, display and promotional materials.

SOLUTION: We brought the salon experience home with a sleek and modern package, featuring a matte box with embossed and glossed product and logos as well as an eye-catching holographic accent to showcase product name and highlight its features.

ROLE: Concept/Design Logo, Package and Point-Of-Sale, Direct Photography/Retouching.

— Conair Corporation

BRIEF: Articulate a Visual Brand Identity that brings to life “It’s Five O’Clock Somewhere” in the form of visual expression as well as set guidelines to ensure consistent manifestations of the LandShark Brand across all media platforms and touch points.

SOLUTION: To effectively bring the LandShark brand to life, we set guidelines for logo usage, brand fonts, colors and photography. In order to ensure consistency of any outside assets, parameters for creating thematic designs were provided along with existing trade assets. Guidelines for social media content as well as experiential activations were also included.

ROLE: Design of Brand Guide Layout and Assets, Creative Copywriting.

— We Are Alexander

BRIEF: Create a new iconic look and feel for Natural Light Seltzer’s second year in market that will increase wholesaler investment and move more product off shelves.

SOLUTION: To position Natty Light Seltzer as the fun, party friendly drink of choice for beer and non-beer drinkers alike, we positioned the product on corresponding color paint swashes of tie-dye with large fruit cues for appetite appeal.

ROLE: Concept, Design, Copy, 3D/Retouching Direction.

— We Are Alexander

BRIEF: Promote pairing Kirin Ichiban with authentic Japanese cuisine and create engaging and informational Sake Bomb “How To” on-premise materials.

Create a one-off mural for the Annual Cherry Blossom Festival at Hook Hall in Washington D.C.

SOLUTION: To capture the spirit of Kirin, we incorporated a classic Japanese wave pattern along with an illustrated hand holding chopsticks to draw the eye to each food and beer pairing. Our approach with the table tents and coasters was two-fold. Firstly, we wanted to educate consumers on the sake bomb ritual. Secondly, we wanted to create an own-able chant exclusive to Kirin. To drive social engagement, we created share-worthy cherry blossom-themed murals.

ROLE: Concept, Design, Copy.

— We Are Alexander

BRIEF: Generate excitement and interest for the newly branded ConairMAN line of grooming products and boost online sales via Instagram.

SOLUTION: We elevated ConairMan with a variety of stone, metal and wood elements to emphasize the strength and durability of the product. We also utilized lighting to portray the products in a sleek, upscale way. This new and shoppable Instagram content not only generated high engagement and impressions, but also resulted in a significant increase in sales.

ROLE: Concept, Art Direction, Copywriting.

— Conair Corporation

BRIEF: Generate content for multiple Conair brands and products, including styling and grooming appliances, dental care products, garment steamers and health/wellness products.

SOLUTION: To efficiently promote a large array of products to a wide age demographic on multiple social channels we utilized simple color stories and styling to create a cohesive story and aesthetic. This new approach, specifically on Facebook and Instagram, saw a dramatic increase in direct purchase as well as consumer engagement.

ROLE: Concept, Talent Acquisition, Art Direction, Copywriting.

— Conair Corporation

BRIEF: Develop an interactive retail experience in key markets to educate consumers on the quality and benefits of using Fever-Tree mixers to enhance the at-home cocktail experience.

SOLUTION: We constructed a garden party style pergola structure that could be entered from 3 sides with shop-able shelves, staged bar-cart, educational signage and an interactive display with cocktail how-to videos. This “one stop shop” experience featured Fever-Tree mixers, spirit partners and citrus garnishes.

ROLE: Concept and Design.

— We Are Alexander

BRIEF: Concept, design and execute graphics for the Conair footprint at the annual International Home and Houseware Show in Chicago, IL.

SOLUTION: Using fun and engaging infographics, we educated and informed wholesalers and buyers of the proliferation and ubiquity of Conair appliances in U.S. homes. We also designed three conference rooms, with each reflecting a different life stage and displayed products that best corresponded to those stages.

ROLE: Concept, Design, Production.

— Conair Corporation